Top 5 Fashion Games on iOS in Russia Q2 2021

During the second quarter of 2021, the top 5 fashion games on iOS in Russia showcased diverse performance trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Hair Challenge by Rollic Games saw a fluctuating trend in weekly downloads, peaking at 77.9K in mid-April and gradually decreasing to 23.9K by the end of June. Weekly revenue started to generate modestly in June, reaching around $25. Active users increased significantly from 8.8K in mid-April to a peak of 207.4K in early May, before stabilizing around 104.1K by the end of the quarter.

Project Makeover from Magic Tavern, Inc. experienced a steady weekly revenue, with a notable peak of approximately $24.4K in the last week of June. Downloads fluctuated, with a high of 47.6K in early May and ending the quarter at 31.4K. Active users remained relatively stable, around the 90K-110K range throughout the quarter.

Body Race by Gismart had a strong start in weekly downloads, peaking at 128.6K in late May, but saw a decline to 13.4K by the end of June. Active users followed a similar trend, starting at 51K in mid-May and decreasing to 40.8K by the end of the quarter.

High Heels!, another title from Rollic Games, generated modest weekly revenue, peaking at $125 in late April. Downloads showed a downward trend from 35.4K in late April to 11.6K by the end of June. Active users also declined from 255.6K in late March to 85.4K by the end of June.

Shoe Race by BoomHits sp. z o.o. had a peak in weekly downloads of 51.8K in mid-April, which then gradually fell to 1.2K by the end of June. Active users mirrored this trend, starting at 21.2K in late March and decreasing to 28.8K by the end of the quarter.

These insights are derived from Sensor Tower's data, providing a comprehensive view of the performance of these top fashion games on iOS in Russia. For more detailed analytics and insights, visit Sensor Tower.